What is your WHY? A conversation with Steve Faktor

Are you in a business or job where you have lost your passion? Do you understand your “WHY”? Do you think it's ok to cut corners because you don’t think anyone will notice? What if they do notice? How does that affect your business and brand?  Judith and Krystyna chat with Steve Faktor about the importance of understanding your “WHY” and the relevance your WHY has to business success and personal happiness.

Steve Faktor is an innovator, futurist, and digital commerce expert. He is the Managing Director of IdeaFaktory, which helps companies accelerate growth by partnering with top startups, developing new innovations, and restructuring for growth.  As a senior executive at American Express, Citi and MasterCard, Steve has created several $100M+ businesses and developed multiple enterprise innovation programs.

He is the author of Econovation, which critics describe as “a fascinating, erudite, bitingly funny, well researched, and…important book“ about capitalizing on the end of consumerism and rise of 'producerism'.

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