FMCG Start Ups. Are you ready for a reality check? A conversation with Dr Hazel MacTavish-West

In this episode of Every Step, Judith Beck and Krystyna Weston our joined by Dr Hazel MacTavish-West.  We discuss FMCG start-ups and the hard reality of getting your “baby” ready for market.

 In this episode, we explore:

🌟 The enormous value mentoring offers to get your product off the ground

🌟 Are you ready to hear the cold hard facts? Your baby isn’t quite up to scratch!

🌟 Taking hard feedback isn’t easy but so necessary

🌟 Are your expectations realistic?

🌟 The challenges of working with your partner.

Hazel is a strong believer in ‘together we are more’. In 2019 Hazel had the vision to help start-up businesses start, scale, and grow. This vision led to Hazel founding Seedlab Tasmania, an incubator and accelerator program to support start-up Tasmanian agri-businesses to start, scale and grow. This program continues, supporting businesses producing a wider range of consumer products. Hazel’s contagious passion combined with the high economic and social impact delivered by the accelerator program drew interest from the Woolworths Group. In 2021, the Woolworths Group committed to $4M of funding to help small businesses and Founders become retail-ready and pitch to national retailers. Seedlab Australia was born.

As Co-Founder and CEO of Seedlab Australia, Hazel leads an Executive team of trusted advisors, nurtures a connected community of over 400 Founders and has made dreams real for Australian entrepreneurs. Prior to Seedlab, Hazel spent most of her career as a curious food scientist working on diverse and award-winning projects. Hazel consulted to many agri-food businesses, and she still regularly writes articles and provides media commentary. Hazel has a PhD from the University of Tasmania and a Bachelor of Science, Agriculture from University of Sydney. She is a member of the Australian Institute of Agricultural Science & Technology, Chartered Agriculturalist, Australian Association of Agricultural Consultants and Australian Institute of Food Science & Technology.

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